Y2K Fashion Icon: The Velour Tracksuit Makes a Comeback with Juicy Couture and Crown Royal

The iconic velour tracksuit, a defining outfit of the 2000s often adorned with the rhinestone “Juicy” logo, is experiencing a resurgence thanks to stars Kendra Bailey, Ava Dash, and Kelsey Anderson. This revitalized look channels the nostalgia of the early aughts, with the trio collaborating with Juicy Couture and Crown Royal on the limited-edition Big Bling Velour Collection, set for a 2026 release.

The collection, which draws inspiration from Crown Royal’s flavored whiskies—Regal Apple, Peach, and Blackberry—features vibrant co-ordinated sets and rhinestone-encrusted bottle bags. Anderson describes the line as “unapologetically extra,” combining elements of Y2K energy with bold aesthetics that capture the era’s distinct flavor. Each star embodies a specific persona; Bailey represents Peach, Dash channels the lively Apple, and Anderson brings Blackberry to life with bold hues, making statements that resonate with a fresh, modernized take on a nostalgic silhouette.

In a recent interview, Anderson expressed her excitement about embracing the Y2K it-girl style, envisioning how she would appear under the scrutiny of paparazzi. Dash echoed her sentiments, mentioning the influence of early 2000s celebrities who transformed tracksuit fashion into memorable moments. Each star reflected on their personal styles, noting how the tracksuit’s maximalist trends—color combinations, textures, and nostalgic elements—ignite a desire to reclaim the audacious confidence of the past.

Beyond fashion, the stars shared insights about their personal styles, highlighting essential items they keep in their exclusive Crown Royal x Juicy Couture bags. From cameras for capturing life’s moments to favorite lip glosses, these essentials reflect their unique personalities—always ready for both casual outings and vibrant nights out.

The collection does not only celebrate past trends but also invites discussion about the return of various Y2K styles, like tiny bags and low-rise jeans, which resonated with Bailey. Meanwhile, Anderson and Dash expressed enthusiasm for the resurgence of other retro looks. As the line prepares to launch, it stands as a testament to the lasting impact of the velour tracksuit, blending the heritage of 2000s fashion with contemporary flair.