Fans Rally for ‘Save Mass Effect’ Movement After EA Cancels New Game
- A billboard promoting the ‘Save Mass Effect’ campaign is now live in Times Square.
- The movement gained momentum after EA’s decision to shut down BioWare and cancel the next installment of the game series.
- A petition for continuing Mass Effect development has amassed over 226,000 signatures.
The ‘Save Mass Effect’ movement has gained significant traction following Electronic Arts’ (EA) recent decision to shut down BioWare and cancel the upcoming Mass Effect game. Fans are organizing various initiatives to encourage EA to reconsider its choice and revive the beloved franchise.
🚨 WE’RE IN TIMES SQUARE!
Together with @kalaelizabeth, we’ve managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today!
📍 1560 Broadway, above the Pelé store (Duffy Square)
⏰ 15 seconds every hour at :35
HOLD THE LINE! ❤️ https://t.co/wNP9Ak9Vh8— We are Mass Effect – #SaveMassEffect (@WeAreMassEffect) October 26, 2026
As part of this grassroots effort, the We Are Mass Effect community group, collaborating with content creator Kala Elizabeth, has unveiled a billboard in Times Square. The billboard prominently features the phrase “Kellah Si’yah,” a nod to the in-game ship that transported various races to the Andromeda system.
Maria Mora, one of the group’s organizers, shared plans for additional initiatives. These include an advertising truck near EA’s headquarters in Redwood City and Edmonton, a mobile billboard for N7 Day, and another for The Game Awards in Los Angeles. All campaigns will promote the #SaveMassEffect message.
The associated ‘SaveMassEffect’ petition has seen a surge in support, reaching over 226,000 signatures. The petition calls on EA to commit to further development of the Mass Effect series by either financing a new game or licensing it to an external studio capable of delivering on the franchise’s legacy.
Mora emphasized that these initiatives will be funded by the community. “We’re putting together a GoFundMe after receiving an overwhelming response from community members eager to contribute financially,” she stated. Additionally, any surplus funds raised beyond their target will be donated to the Game Workers’ Hardship Fund, which aims to support laid-off game developers across Canada and the USA, as established by the United Videogame Workers union (UVW-CWA) earlier this year.
News Courtesy of Eurogamer
