Rihanna Endorses Fenty’s New Pro Filt’r Fluid Flex Natural Matte Foundation
Fenty Beauty’s upcoming Pro Filt’r Fluid Flex Natural Matte Foundation has received a strong endorsement from founder Rihanna, who rigorously tests each product before its release. According to Roshini Greenwald, Fenty’s North American General Manager, Rihanna heavily relies on this foundation for various events, including red carpets and high-profile occasions like this year’s Met Gala.
The foundation, formulated with a breathable polymer blend, color-true longwear pigments, and starfruit extracts, aims to provide a lightweight feel while offering buildable coverage and shine control throughout the day. Additionally, it boasts a waterproof feature, ensuring durability against sweat and humidity.
Preliminary trials have shown positive results, particularly for those with combination skin. One tester noted that unlike other foundations, which often pill and wear off by day’s end, this foundation remained almost intact after long, busy, and sweaty days.
As the official launch date approaches, anticipation builds around what many are describing as a potential game-changer in the cosmetics industry. For now, those interested can explore Fenty’s other bestsellers while waiting for this highly praised product to hit the market.
Special Credits: Image Courtesy of Eonline
