Being Frenshe Launches Matcha Me Hair Body Linen Mist, a Unique Fragrance Inspired by Japanese Tea

Being Frenshe has unveiled its latest product, the Matcha Me Hair Body Linen Mist, a fragrance inspired by Japanese tea aimed at being both energizing and meditative. Priced at $20, this newly launched scent is described as a fresh, clean option that has quickly become a staple in many fragrance collections.

Ashley Tisdale, the founder of Being Frenshe, has embraced a “scent-as-a-lifestyle” philosophy throughout her career. Following the launch of her wellness-focused online platform in 2020, she introduced Being Frenshe in 2022, featuring a range of body care products, candles, and sprays designed entirely around enhancing mood through scent.

Fragrance Profile

The Matcha Me scent is characterized by its refreshing profile, combining top notes of bergamot, tea leaf, and fresh matcha with a heart of tea blossom, coconut milk, and freesia petals, and a base of creamy sandalwood, sugared woods, and vanilla. Tisdale describes this fragrance as evoking “a breath of stillness in a restless world,” making it suitable for various settings, whether applied to skin, hair, linens, or even incorporated into a shower experience.

Initial Impressions

Initial reviews of the Matcha Me Hair Body Linen Mist suggest that it appeals even to those who might typically avoid matcha scents due to their grassy notes. One user noted, “It smells incredibly fresh and clean, yet also comforting,” highlighting the balance of sweetness achieved by ingredients like coconut milk and freesia petals that temper the potential earthiness of matcha.

As the scent dries down, additional sweet notes emerge, leading to an overall impression that is subtle and pleasant. Its refreshing quality is counterbalanced by a creamy warmth, making it an excellent option for a mid-day mood lift without overwhelming the senses.

The Verdict

Matcha Me offers an uplifting experience, and its formulation is well received even among those who are not traditional fans of matcha. The mist is especially appealing when used on linens and bedding, enhancing the comfort factor further. With a solid rating of 4.7 out of 5, Matcha Me may just convert skeptics into believers in matcha-inspired fragrances.